ARTICLES BY THIS AUTHOR
- 1/23/2016
Solution Provider News: February 2016
<p>WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. </p> - 12/17/2015
Ahold USA Meets Its 'Best Customer'
<p>Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project. </p> - 11/17/2015
Comings & Goings: December 2015
<p>Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.</p> - 11/17/2015
Solution Provider News: December 2015
<p>New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. </p> - 10/21/2015
Solution Provider News: November 2015
<p>PunchTab to Tailor Offers for Sam’s Club. Palo Alto, California-based software company PunchTab has been acquired by WalmartLabs.</p> - 10/21/2015
Comings & Goings: November 2015
<p>Bayer Consumer Care, Whippany, New Jersey. Scott Traister was recently promoted to the position of manager, shopper insights.</p> - 9/22/2015
Comings & Goings: October 2015
<p>Kellogg Co., Battle Creek, Michigan. The company recently announced the election of longtime Procter & Gamble executive Carolyn M. Tastad to its board of directors, effective Dec. 1.</p> - 9/22/2015
Solution Provider News: October 2015
<p>Seattle-based Amazon.com’s Amazon Media Group has selected three more agencies to join its Trusted Creative Partner program, marking the first additions to the six original partners named when the initiative launched in 2014. </p> - 8/20/2015
Solution Provider News: September 2015
<p>RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.</p> - 8/20/2015
Comings & Goings: September 2015
<p>Procter & Gamble, Cincinnati. Company veteran David Taylor has been named the successor to chief executive A.G. Lafley, taking the reins of the world’s largest CPG manufacturer.</p>