ARTICLES BY THIS AUTHOR
- 4/24/2015
Vizio Makes Sound Decisions
<p>When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. </p> - 4/24/2015
Solution Provider News: May 2015
<p>Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. </p> - 4/24/2015
Comings & Goings: May 2015
<p>Anheuser-Busch InBev, St. Louis</p><p>Susan Topel has joined the manufacturer as a shopper insights analyst.</p> - 4/24/2015
How to Work With Albertsons Safeway
- 4/24/2015
E-Commerce Insights
<p>When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. </p> - 4/3/2015
Air Wick Believes 'Home is in the Air'
<p>Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.</p> - 4/3/2015
Comings & Goings: April 2015
<p>Brand Marketers<br>Coca-Cola Co., Atlanta</p><p>Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.</p> - 4/3/2015
Solution Provider News: April 2015
<p>IRI, Kline to Provide Expanded OTC Coverage</p><p>Chicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.</p> - 11/1/2016
Valassis Takes Annual Dive into Coupons
<p>Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.</p>