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Beam Suntory Rebrand a Nod to Global Growth
A decade after Suntory Holding acquired American bourbon maker Jim Beam to create Beam Suntory, the Beam name has been dropped as the company focuses on global efforts in the premium spirits category.
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How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot.
