Data & Analytics

How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot.
2024 Retail and Consumer Goods Analytics Study
CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.

How Breville Looks to Drive Online Engagement With AI Search

Kitchen appliance manufacturer Breville has looked to artificial intelligence to bolster its e-commerce search engine, bringing an elevated experience to its 15 million global visitors.
From Data to Decision: The New Era of Analytics for Suppliers

The central issue lies in the dispersed, disjointed nature of data, often locked away in archaic systems or isolated within departmental silos.
Gartner: Why AI Misconceptions May Hurt Supply Chain Tech Talent

Recent research from Gartner warns that a disconnect about generative AI could hurt supply chain functions unless leaders find ways to reassure their current and prospective employees.
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market

Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right.
Estée Lauder Opens AI Innovation Lab to Expedite R&D and Social Listening

The Estée Lauder Companies is bolstering its R&D strategy and social and consumer listening through tech-powered efforts in a new AI Innovation Lab.
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Get Granular on Consumer Behavior With Food & Beverage Location Analytics

Having a deep understanding of consumer behavior is critical for CPGs, and mastering it means bringing more value to the table with retail relationships. Location data is helping savvy brands decode new markets and channels for expansion, as well as optimize demand forecasting capabilities and enhance marketing strategies.
The Next Big Thing: Artificial Intelligence

What are some of the most recent developments in AI that are driving growth and transformation across the industry? Read on for a predictive peek at the Next Big Thing in Artificial Intelligence.
Invafresh Names Andrew Cron Chief Data Officer

Grocery tech platform Invafresh has named Andrew Cron its chief data officer. Learn about the role.