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How Jar Joy Went Viral With Consumer Insights-Driven Rebrand
Shaun Hunte, who founded Jar Joy with his wife Sarah in Palm Beach, saw a disconnect with the company’s packaging — it wasn’t accurately reflecting the quality of the product and ultimately having a negative impact on buyers. That's when he knew he had to pivot. -
P&G, PepsiCo, Nestle, Kimberly-Clark: Consumer Behavior Snapshot in a Bifurcated Market
Are consumers trading up or down? It depends upon whom you ask in the latest round of earnings calls, and both sides are right.