ARTICLES BY THIS AUTHOR
- 10/3/2022
Johnson & Johnson’s Ravi Parmeswar Demystifying Long-Term Loyalty at CGSM 2022
In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists. - 9/30/2022
Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022
Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.