Wells, PopSockets, Buffalo Games Execs to Discuss Why AI Is Rewriting RGM at Consumer Goods Sales & Marketing Tech Summit
In the consumer goods industry, revenue growth management (RGM) has long relied on manual analysis of quarterly trade reviews, annual pricing strategy updates and post-promotional audits. Humans sat at the center, parsing spreadsheets and exercising gut-check judgment to adjust commercial levers.
That dynamic is breaking down. As commerce diversifies across direct-to-consumer platforms, digital wholesale and retail media networks, static analysis can no longer keep pace with market volatility.
At the 2026 Consumer Goods Sales & Marketing Tech Summit, Oct. 20-21 at The Drake Hotel in Chicago, one breakout session tackles this transformation directly, The New RGM Playbook: Managing Revenue as AI Rewrites Everything.
Featured Speakers
This session brings together commercial analytics, digital strategy and finance leaders from across the consumer goods ecosystem:
Kyle Chu
Director of FP&A and Business Intelligence, PopSockets
Chu leads financial planning, analytics and enterprise data strategy at PopSockets. Specializing in bridging finance and technology, Chu builds scalable data platforms and AI-enabled insights to transform operational KPIs, streamline forecasting and elevate revenue management across fast-growing consumer spaces.
Matthew Krueger
SVP of Digital Commerce, Analytics & Technology, Buffalo Games & Subsidiaries
With over 15 years of experience leading DTC, marketplace and digital wholesale growth, Krueger combines commercial execution with AI and analytics. He focuses on integrating high-performing commercial teams and turning emerging technology into measurable business performance.
Sunny Yurasek
Head of Advanced Analytics & RGM, Wells Enterprises
Bringing more than 15 years of analytics and data strategy experience across beverage and CPG giants like Diageo, Reyes Holdings and Constellation Brands, Yurasek specializes in organizational data maturity. Her background includes developing machine learning use cases for basket recommendations, assortment optimization and predictive trade platforms.
Jon Harding (Moderator)
CIO/Advisor, Jon Harding & Associates LLC
Former global CIO for Conair and divisional CIO at Kellogg Co., Harding serves on the 2026 CGT Editorial Advisory Board. He brings decades of executive technology leadership in navigating large-scale CPG digital transformations.
