Wegmans and Aira
Wegmans Food Markets is the first retailer to join the Aira Supermarket Network, a platform from Aira, San Diego. The latter is a startup that has developed the Aira iOS mobile app to assist blind or visually impaired shoppers to walk and shop inside a retail store. Shoppers with the Aira app can now enter a Wegmans store and through the app be connected to a live, remote, trained professional who helps that shopper navigate the store to find items on her shopping list and answer any questions. The Aira “Explorer,” as they’re called, leverages tools like GPS, a map of the store, product and store information that’s automatically sourced from Wegmans’ website or online, and a live camera stream. Aira also has built smart glasses that can pair to a phone to assist shoppers.