Walmart Tests Smart Home Displays
Walmart is elevating Wi-Fi routers and Google voice devices with interactive smart home displays at a store near its Bentonville headquarters.
Positioned in-line in the electronics and entertainment department, a multi-brand display for “whole home Wi-Fi” positions devices from Google, Netgear Orbi, Belkin International's Linksys Velop and Eero as "best routers" in terms of speed and coverage. The units are displayed out of the box for shoppers to touch and feel. Buttons for each of the brands trigger different promotional videos to play on a screen built into the display header.
Spotted in Rogers, AR, at Walmart’s Pleasant Crossing test store, the display’s brand integration, video/audio functionality and out-of-the-box presentation are all upgrades to previous merchandising solutions for the same devices.
Across the aisle, a similar display dedicated to Google smart home speakers also presents various models out of the box. Buttons on that display trigger videos that let shoppers explore how voice commands can be employed with the devices for actions related to entertainment, temperature, safety and security lighting and shopping.
Walmart has aligned closely with Google, recently unveiling a custom voice-shopping action for the Google Assistant and giving Google's voice tech plenty of marketing support over the last few years, with activity including security shrouds, home page carousel ads, social media updates and circular features. Devices such as the Google Home Mini have also enjoyed secondary merchandising space via endcap displays at launch.
Both displays also include packaged SKUs that are stocked behind locked glass doors for sale.
To see videos of the displays in action, visit P2PI.org.