Walmart Links Web, Retail Leadership
Originally published by Path to Purchase Institute
Walmart is shuffling several top-level executives to bring together management of its web and retail teams with the goal of delivering an experience that better reflects how today's shoppers move across channels.
According to reports citing internal memos, the changes were spurred by the co-founder of recently acquired online retailer Jet.com Marc Lore, who called for "more speed and less bureaucracy." Lore is taking over as head of e-commerce from Neil Ashe, who will transition out of the company next month.
Among the changes:
- Chief technology officer of Walmart's U.S. e-commerce operations Jeremy King was promoted to executive vice president and U.S. chief technology officer to head up activity both in stores and online.
- Walmart U.S. chief marketing officer Tony Rogers will now lead marketing for Walmart's stores, walmart.com and Jet.com.
- Co-founder and former Jet chief operating officer of Nate Faust moved to the role of senior vp of Walmart U.S. e-commerce and supply chain.
- Chief customer officer of Jet Liza Landsman was promoted to president of the business.
The shakeup comes on the heels of news that Walmart's chief information officer, Karenann Terrell, would step down next month. Reports indicate that president and chief executive officer of walmart.com Fernando Madeira, e-commerce chief operating officer Michael Bender, and head of digital supply chain Brent Beabout also are transitioning out of the company.