Walgreens Shoppers Prompted to Vote for M&M's Flavor
Mars Inc.'s M&M's activated the latest round of its national "Flavor Note" program at Walgreens by securing placement for a dedicated endcap as well as a counter display at checkout.
The displays' headers identify and depict the three M&M’s peanut flavors that are up for vote – English toffee, Mexican jalapeno and Thai coconut – while introducing a national sweepstakes that runs Jan. 28 through May 17. Consumers vote at flavorvote.mms.com to enter the sweeps, which awards either a trip “around the world” with a stop in England, Thailand and Mexico, or a trip to one of those countries.
The displays stock and promote M&M’s and M&M’s peanut SKUs (three for $3.33 or $1.75 each) as well as Orbit gum (two for $2 or $1.29 each), with the prices valid from Feb. 24 through March 30.
Menasha produced the displays.
Path to Purchase Institute members can view more Mars Inc. activity at Walgreens on p2pi.org. Members also have access to more than 8,000 images and 800 articles of marketing and merchandising activity at Walgreens, along with a full Retailer Profile outlining the chain’s operations and strategies.