View on Demand: Change Drives CG Technology Investments
For decades, IT spending as a percent of revenue has hovered around 2 percent in the CG industry. This year, CGT’s annual Tech Trends Report, produced with Gartner, reveals a slight increase to 2.1 percent, up from 1.8 percent in 2014.
That may not seem like much of an increase, but new challenges have led to exciting advances in technology for companies to explore. Digital consumers are the primary change agent, compounded by economic changes and shifting demographics.
This webinar focuses on the significant forces driving change and the initiatives that consumer goods imperatives are now exploring to stay competitive. It will be led by Ed Porter, Consumer Products Research Analyst at Gartner, who will review the results of this year’s research and have an open discussion with the panelists.
Ed Porter, Consumer Products Research Director, Gartner
Andy Walter, Retired VP of IT & Shared Services, Procter & Gamble
Jeff McDaniel, VP Customer Success, Retail Solutions Inc.
Kara Romanow, Executive Editor, CGT
Retail Solutions, Inc.