Twitter's #BrandBowl Campaign
For the second year, Twitter launched a #BrandBowl in connection with the Super Bowl. The activity is in recognition of the ads and brands that generate the most talk, retweets and reaction during the Super Bowl. The game was held Feb. 3, and Twitter acknowledged winners with the highest percentage of posts, the brand with the most Tweets-per-minute, the brand with the most retweets, the company that drove the highest percentage of conversation without running a national ad during the game, and they honored brands by vertical. This year, Planters and its Mr. Peanut sweeps won MVP honors for highest percentage of all brand-related tweets.