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Trends / Tactics

A collection of news, articles and other featured content about Trends / Tactics.

Pepsi Kicks Off AR-Enabled Summer on Instagram

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Loop's U.S. Launch Boasts Kroger, Walgreens Partnerships

The unique circular shopping system delivers products from top brands in returnable containers.

Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

Albertsons Cos.' Jewel-Osco is leveraging the star power of Bo Jackson — baseball and football All-Star turned owner of Bo Jackson Signature Foods — to host a grilling-themed sweepstakes also with Coca-Cola Co. and Utz.

Drumming up excitement for the May 10 theatrical release of Warner Bros.' Pokemon Detective Pikachu, Pokemon Co. has launched a mobile application that lets gamers collect digital and in-game rewards at select Target stores.

New Health Care/Self Care Center of Retail Excellence will combine dedicated Walgreens-experienced project managers and new category data analysts with the Chicago-based Menasha/Walgreens design team.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

Target is shining a spotlight on its new private-label seasonal collection Sun Squad, comprising nearly 600 colorful summer-themed accessories.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Albertsons Performance Media

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

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