Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.  

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

In this open forum, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

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