Trade Promotion Management

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Trade Promotion Management

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to trade promotion management and optimization.

The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.

Blue Diamond Growers has tapped Upclear for its BluePlanner trade promotion management platform.

Logility’s latest Price and Promotion solution is designed to help consumer goods companies better manage their inventory needs when it comes to promotion activity.

As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.

AI planning and operation solutions provider o9 Solutions has partnered with HighRadius, a fintech enterprise SaaS firm specializing in automating the order-to-cash and treasury management processes.

By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.

Food supplier Haugen-Gruppen AS recently tapped ToolsGroup’s new Promo Planning marketing and supply chain software solution in order to better align its trade promotion strategies.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

While the call for transformation is loud and clear, the process is still going slowly.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

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