A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.
As consumer goods brands prepare to navigate the imposing frontier of a post-COVID-19 marketplace, the opportunity to re-assess and update a brand’s traditional approaches to marketing has never been more critical.
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
With only 40% of trade promotion dollars delivering a positive ROI, optimizing efficiency is a critical initiative for consumer goods companies, who are under intense pressure to improve their historical performance levels.
How does your trade promotion performance benchmark against the industry? What data inputs would best improve that performance? Find out in this exclusive infographic from Capgemini and CGT, which presents highlights from their recent “Trade Promotion Management Report.”