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Toys

A collection of news, articles and other featured content about Toys.

The 25-year-old construction brand joins its new owner's growing stable of educational toys and novelties.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

LEGO BOOST Vernie the Robot

A new product line introduces children to coding through a free app that lets them bring five LEGO creations to life.

The newly created division will be run by veteran Mattel and Disney executive Tim Kilpin, who was appointed CEO and president.

Mattel, Inc. has tapped former Google executive Margaret Georgiadis as its next chief executive officer.

An expanded partnership aims to reshape the way parents in China think about play.

Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices.

K'NEX

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

Newell Rubbermaids Sales and Operations Planning (S&OP) process has been the subject of an intensive improvement effort over the past two years. In fact, an S&OP initiative launched in 2008, generated 30 percent more cash for a total of $603 million in 2009.

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff.

When it comes to the health of the consumer goods market, is the glass half full or half empty? According to the results of the 2010 Consumer Goods Registry, which ranks the top 100 public companies according to 2009 annual revenues, both viewpoints are correct.

Two years ago, K'NEX started the construction of an internal intranet that would control the majority of product-related data across all departments. Find out what the K.I.I.D. system looks like today.

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