TikTok Short-Form Video App
TikTok, a short-form video app, is gaining attention and users, seeing an uptick of 30 million downloads in three months since being acquired by Chinese company ByteDance, which merged TikTok with an already similar and popular app called Musical.ly. It helped to get a mention by Jimmy Fallon on “The Tonight Show.” The light-hearted app helps users make funny music-driven videos with background effects and filters, and then share them with their friends and followers. It also publicizes video challenges, letting users join in on the viral fun. Brands easily can join these challenges with influencers or perhaps present their own challenges to engage with consumers. Therefore, the app has a nice niche to take on Instagram and other social networks. There are no paid ads on the app currently.