Target App Augmented Reality
New via the Target app for the Christmas season, consumers could leverage augmented reality technology to virtually see how a Christmas tree would look or, better yet, fit in their houses. When shopping for artificial trees from Philips or Wondershop in the app, users could click on an AR icon to virtually see the tree in their space. They could look at pre-lit trees or unlit trees. The app also included six holiday rooms that users could enter and virtually walk through to shop the 360-degree rooms, viewing dozens of products scaled to the room. They could click on the products to buy right there.