Supply Chain

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.
Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

Consumer Analytics
General Mills Welcomes 2M Good Rewards Members; Details Supply Chain Investments
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy.
Mobile Applications
Mars Pilots Smartphone-Enabled On-Demand Mobile Ice Cream Delivery
A check-out free system lets customers simply pick up their ice cream from the mobile store and walk away. Learn more.
Digital Transformation
Q&A: Henkel's Dean General on Prioritizing IT Innovation Investments and a Digitally-Powered Supply Chain
Learn about their digital transformation investments across the supply chain — despite ongoing economic headwinds — and how these changes will trickle down to the end-consumer.
Cloud Architecture
Partner Ecosystems Are the Future in Consumer Products: Core-Plus-Extensions Environment to Get There
The complexity of ecosystem partners is placing unprecedented demands on IT infrastructure, ones extreme enough that old architectures and patchworks of systems can’t keep up. Learn more.
Operations
P&G Launching Supply Chain Platform for Retail Partners, Dives Into Digital Innovation and Data Strategies
P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.
Product Innovation
Emerging Innovation: Meet 6 Standout Consumer Goods Brands
Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more.
Supply Chain
Kraft Heinz Joins AB InBev’s BEES Digital Platform
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
Forecasting
Mondelēz, Johnson & Johnson Home In on Illness Forecasting To Boost On-Shelf Availability
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
Manufacturing
Danone Boosting Capacity With Advanced Manufacturing Investment
A new bottling facility will help advance the company's on-shelf availability and sustainability goals. Learn more.
Direct to Consumer
Watch List: The Ugly Company
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
Data & Analytics
How Colgate-Palmolive Built a Framework for Supply Chain Analytics
Colgate-Palmolive has developed a foundation to fuel the advancement of supply chain analytics that not only includes a dedicated analytics catalyst team but also a coach to lead them.
Supply Chain
Consumer Goods Manufacturers Embrace a Value Network to Cure Supply Chain Headaches
The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.

A collection of news, articles and other featured content about Supply Chain.

Supply Chain

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences

Mapping Your Consumer Data Strategy

General Mills Welcomes 2M Good Rewards Members; Details Supply Chain Investments

Mars Pilots Smartphone-Enabled On-Demand Mobile Ice Cream Delivery

Q&A: Henkel's Dean General on Prioritizing IT Innovation Investments and a Digitally-Powered Supply Chain

Partner Ecosystems Are the Future in Consumer Products: Core-Plus-Extensions Environment to Get There

P&G Launching Supply Chain Platform for Retail Partners, Dives Into Digital Innovation and Data Strategies

Emerging Innovation: Meet 6 Standout Consumer Goods Brands

Kraft Heinz Joins AB InBev’s BEES Digital Platform

Mondelēz, Johnson & Johnson Home In on Illness Forecasting To Boost On-Shelf Availability

Danone Boosting Capacity With Advanced Manufacturing Investment

Watch List: The Ugly Company

How Colgate-Palmolive Built a Framework for Supply Chain Analytics

Consumer Goods Manufacturers Embrace a Value Network to Cure Supply Chain Headaches

TikTok’s uncertain U.S. future has major implications for retailers

Retailers must empower workforces to improve customer experiences

Consumer research snapshot: Social commerce shows greatest growth among online shoppers