02/28/2017
Study: Boomers Coming Around on Mobile
GfK FutureBuy shows early adopters steady on end-to-end browsing and buying on mobile while Baby Boomers drive an overall bump
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing