In-Store Media

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

In my experience, brand reps or store associates typically position the shelf talkers and interrupters.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

"I generally take a broad definition of merchandising – including any item that helps promote, show and display a product effectively to shoppers.

The Beer Store, a 447-outlet chain within Ontario, has modernized its stores with the help of Toronto-based Cineplex Digital Media, a division of Cineplex Entertainment.

Walgreens shoppers are typically mission-based, according to director of in-store marketing design Mike Hattenschweiler, and the retailer is trying to make sure its in-store experience doesn’t hinder those missions.

This simple aisle interrupter from the J.M. Smucker Co.'s Big Heart Pet Brands does a wonderful job of telling the Milk-Bone vitamin story and highlighting package location on the shelf.

To celebrate the 50th anniversary of its Carnation Breakfast Essentials (formerly Instant Breakfast) brand, Nestle decided to give away 50,000 free breakfasts.