In-Store Media

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.

In my experience, brand reps or store associates typically position the shelf talkers and interrupters.

Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.

"I generally take a broad definition of merchandising – including any item that helps promote, show and display a product effectively to shoppers.

This simple aisle interrupter from the J.M. Smucker Co.'s Big Heart Pet Brands does a wonderful job of telling the Milk-Bone vitamin story and highlighting package location on the shelf.

The Beer Store, a 447-outlet chain within Ontario, has modernized its stores with the help of Toronto-based Cineplex Digital Media, a division of Cineplex Entertainment.

Walgreens shoppers are typically mission-based, according to director of in-store marketing design Mike Hattenschweiler, and the retailer is trying to make sure its in-store experience doesn’t hinder those missions.

To celebrate the 50th anniversary of its Carnation Breakfast Essentials (formerly Instant Breakfast) brand, Nestle decided to give away 50,000 free breakfasts.