Stella Artois Touchable Videos
Anheuser-Busch’s Stella Artois brand has launched a mobile effort that includes “touchable video.” Cinematique, New York, runs a digital platform that enables viewers of a video to touch items within the video, such as a Stella Artois glass, and be sent online to buy a Stella Artois or a video on how to properly pour a Stella. The brand hosted three videos at stellaartois.com beginning Aug. 1 for users to interact with. The theme of the videos are three variations of hosting a party, in concert with the campaign itself, which is titled, “A Host to Remember.” In addition, as part of the same campaign, consumers who book a table at a participating restaurant through the OpenTable mobile application or website will receive a gift when they arrive at the restaurant and order a Stella. Gifts range from the signature chalice to a free dessert. Those who share their participation socially with #stellaartoishostingmoment are eligible to win a $100 OpenTable gift card.