Starbucks Alibaba Virtual Store
For the first initiative to go live from the partnership between Starbucks and Alibaba, the coffee chain opened a virtual Starbucks store in China, enabling consumers to complete one-touch orders inside the Starbucks mobile app as well as Alibaba’s suite of apps and tools. Most notably, the virtual store leverages Alibaba’s Ele.me delivery service to have Starbucks drinks and food orders delivered to consumers in an hour or less. Starbucks is creating “Starbucks Delivery Kitchens” inside Hema supermarkets to tackle the delivery orders. The virtual store also offers digital and physical gift cards and branded merchandise. The two companies in August announced a deep, strategic partnership to bring consumers in China a more personalized, online and mobile experience for shoppers.