Staples Stages 'Fall Printing Event'
Staples is shining a spotlight on its assortment of printers through a "Fall Printing Event."
The office supply chain is promising shoppers up to 50% off select printers from brands including HP and the flagships of Brother International Corp., Epson America, Samsung and Canon U.S.A. October circular features, radio spots, signs affixed to HP endcaps, stanchion signs and multiple aisle violators tout the promotion, which ends Nov. 3.
On staples.com, a home page carousel ad spotlights the promotion, directing users to a page listing eligible SKUs. Multiple email ads throughout October also support, spotlighting eligible HP and Epson printers.
The promotion also serves to spotlight the Staples exclusive HP OfficeJet Pro with Page5000 printer, which comes with up to two years worth of ink. Account-specific endcaps and radio spots tout the SKU.