Sports Sponsorships

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Sports Sponsorships

A collection of news, articles and other featured content about Sports Sponsorships.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Procter & Gamble is activating its official sponsorship of the National Football League at e-commerce retailer Boxed.

Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

Southeastern Grocers is kicking off football season with a sweepstakes centering on the SE Grocers Rewards loyalty program the retailer launched in July.

Monster Beverage Corp. is activating its Ultimate Fighting Championship sponsorship to run an exclusive sweepstakes at Circle K.

Pizza Hut kicked off its new sponsorship of the NFL with a social campaign starring Pittsburgh Steeler JuJu Smith-Schuster, who appears in a YouTube spot performing his “Doorbell Dance” and various celebratory “touchdown” dances in the living room for when the pizza arrives.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Mars Chocolate had a history of under-indexing at Walmart during the summer season. “Say Thank You with M” changed that and cemented summer as a fifth season for Mars, celebrating patriotism and giving back.

Unilever activated its sponsorship of the National Collegiate Athletic Association’s Division I Men’s Basketball Tournament in an FSI event spotlighting men’s personal care products that dropped last week.

Procter & Gamble celebrated the New Year and looked towards the Winter Olympics in the January 2018 edition of brandSaver.

Unilever tapped into "March Madness" season by activating its National Collegiate Athletic Association sponsorship at Walgreens for the sixth straight year.

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