Sports Sponsorships

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Sports Sponsorships

A collection of news, articles and other featured content about Sports Sponsorships.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.

Procter & Gamble is activating its official sponsorship of the National Football League at e-commerce retailer Boxed.

Mars Chocolate had a history of under-indexing at Walmart during the summer season. “Say Thank You with M” changed that and cemented summer as a fifth season for Mars, celebrating patriotism and giving back.

Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

Unilever activated its sponsorship of the National Collegiate Athletic Association’s Division I Men’s Basketball Tournament in an FSI event spotlighting men’s personal care products that dropped last week.

Monster Beverage Corp. is activating its Ultimate Fighting Championship sponsorship to run an exclusive sweepstakes at Circle K.

Procter & Gamble celebrated the New Year and looked towards the Winter Olympics in the January 2018 edition of brandSaver.

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training.

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