Something Navy at Nordstrom
Arielle Charnas, fashion Instagram influencer and writer of an online style blog called Something Navy, has been elevated to headline her own exclusive brand at Nordstrom called Something Navy. Fashion is a major category in the influencer market, especially on Instagram, but this is perhaps the first case of an influencer getting her own collection in the vein of, say, a major designer like Vera Wang partnering with Kohl’s. On the day of the launch, it was reported that Something Navy fans crashed the site in the first hour. Nordstrom ran a YouTube spot announcing the partnership and there were promotional posts on Instagram and over social media.