Solution Provider News: June 2017
Pop-Dot Supports Johnsonville’s Biggest Launch
Madison, Wisconsin-based agency Pop-Dot assisted the spring debut of Johnsonville Sausage’s Johnsonville flame grilled chicken, the brand’s first entry into the chicken category. Pop-Dot staff worked with Johnsonville on sales and marketing efforts for the launch, which was the largest in the manufacturer’s nearly 72-year history. The agency’s work for the brand has included packaging designs, merchandising concepts, brand development and more.
Unata Launches Partner Program
Toronto-based Unata, a digital solution provider for grocers, unveiled a partner hub called “Unata Connects.” The platform allows retailers to easily integrate with different solution providers. The network includes 11 partners, including FirstData, Highjump, PayPal, Shopperkit and Vantiv. Additional companies will be vetted and added on an ongoing basis. “We’re confident that our new third-party hub and initial out-of-the-box integrations will not only make digital implementation easier on retailers but help them deliver a competitive customer experience,” Unata VP of engineering Diego Maniloff said in a media release.
Breaktime Media Unveils Benchmark Reporting
Boston-based Breaktime Media has a new analytics offering that highlights campaign performance against relevant CPG and retail-specific benchmarks such as time spent, coupon print rate and CRM signup. Breaktime clients including Kellogg, SC Johnson and Tyson Foods will have better insight and transparency into their programs as they receive report updates during the duration of their campaigns.
Gas Station TV Partners With Verifone
Verifone, San Jose, California, is combining its Pump Media division with Detroit-based Gas Station TV. The joint venture will operate under the GSTV brand and deliver a projected 3.3 billion annual impressions through more than 18,000 locations in all 50 states by year’s end. “The scale of GSTV’s monthly unique viewership will compete with the largest cable networks and digital out-of-home platforms, reaching verified consumers when and where they are most receptive to real-time marketing messages,” GSTV president and CEO David Leider said in a media release.
Natural Insight Debuts Workforce Health Feature
Natural Insight, Sterling, Virginia, launched a feature called Workforce Health that assigns a score based on analysis of work assignments and performance history to each employee at companies who use the technology. The platform’s creators hope employers can build better teams and reduce the need for return store visits while improving the quality of in-store execution, compliance and sales. “Our new Workforce Health capabilities combine staff performance with availability, skills and proximity so that employers can assemble the best possible teams to drive ROI,” Natural Insight CEO Stefan Midford said in a media release.