Social Performance Marketing and the Relevance of Influencers on Paid Social Strategies
Social media marketing spend has skyrocketed—up 43 percent year-over-year to reach a remarkable $26.6 billion in 2018. If you’re not using social media marketing, and implementing it effectively, you’re not in the game.
But where a lot of social takes the form of self-serving branding for wide audiences,marketers should do better to present personalized, application-oriented, and useful information sought out by users.
In this white paper, you’ll learn:
- How to navigate common challenges like view time, relevance scores, and creative wear-out
- The benefits of a lower-funnel approach to social
- The growing role of social performance marketing to drive high-impact results