Social Performance Marketing and the Relevance of Influencers on Paid Social Strategies

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White Paper

Social media marketing spend has skyrocketed—up 43 percent year-over-year to reach a remarkable $26.6 billion in 2018. If you’re not using social media marketing, and implementing it effectively, you’re not in the game. 

But where a lot of social takes the form of self-serving branding for wide audiences,marketers should do better to present personalized, application-oriented, and useful information sought out by users.

In this white paper, you’ll learn:

-  How to navigate common challenges like view time, relevance scores, and creative wear-out
-  The benefits of a lower-funnel approach to social
-  The growing role of social performance marketing to drive high-impact results

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