Today’s consumer goods industry is operating in an era defined by global, digitally connected shoppers who are demanding personalization and innovation. In response, Oracle offers an adaptable cloud-based model for accelerated technology realization across the enterprise.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.
Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.
The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.
Commonalities among the 10 most profitable apparel manufacturers on this list (courtesy of sister publication Apparel) point largely to the effective use of technology.
