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Social Networking

A collection of news, articles and other featured content about Social Networking.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.

New IRI report gives traditional companies advice on gaining share as small brands continue to encroach.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

The merger brings together Crimson Hexagon's AI and historical data index with Brandwatch's data handling and flexible user interface.

Guess and short-form video platform TikTok have debuted fashion branded content in the U.S.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.

Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this social media intelligence software from Graphika.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

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