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So-Lo-Mo Central

A collection of featured content from So-Lo-Mo Central.

“For the Love of It,” a new global tag and platform for PepsiCo and Pepsi, is drawing inspiration from music.

Berkeley, California-based Grabango is moving forward with its hands-free, cashierless checkout technology, having signed four U.S. chains that they say serve more than 600 million shoppers a year and cover a combined 29 million square feet of floor space.

Digital promotion company Voucherify is helping taxi companies battle ride-share companies like Lyft and Uber.

Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.

TikTok, a short-form video app, is gaining attention and users, seeing an uptick of 30 million downloads in three months since being acquired by Chinese company ByteDance, which merged TikTok with an already similar and popular app called Musical.ly.

The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite.

The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs). The government recently regulated that foods containing GMOs must disclose as such.

Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology. The move adds more engineers to ramp up Standard Cognition’s cashier-less shopping technology.

Redbox launched its first national campaign with two TV spots that also ran on YouTube and influenced social activity with memes and exclusive GIFs on Giphy.com, a popular site, mobile app and GIF aggregator.

New via the Target app for the Christmas season, consumers could leverage augmented reality technology to virtually see how a Christmas tree would look or, better yet, fit in their houses.

In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn.

Coca-Cola Co.’s Vitaminwater wants to know if consumers can stay off their phones for an entire year. It will award one strong soul $100,000 to do so, a subversive idea for a social campaign – but an excellent one at that.

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