Snaps iMessage Application
Snaps, New York, a mobile messaging platform that has built emoji keyboards and employed chatbots for brands and other properties, has added a new branded iMessage application to coincide with the launch of Apple’s iOS 10. Burger King, Dove, Dunkin’ Donuts, L’Oreal and Toyota are just some brands set to use the Snaps platform. With the iMessage feature, brands can have control to personalize iMessages. For example, Coach and its Coachmoji app lets users curate their own looks with dresses, purses and accessories, and those looks can be sent via iMessage without the receiver having the Coachmoji app. The platform also tracks real-time usage of the messages and can provide analytics on consumers who interact with the messaging.