SmartCommerce Click2Cart Tool
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone. Over a year old, the tool makes ads featured in a social feed or as a display ad shoppable with one click. When users view an ad for Wrigley Extra gum, for example, and click the ad, they’re automatically taken to a page that puts the product into the partnering retailer’s online cart. The next step on that e-tailer page is confirming that you wanted to add the products into a cart (in case of accidental clicks, I presume) and then purchasing or shopping for more products to fill out your basket.