Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

The drugstore chain is betting that text alerts to ExtraCare members will get better open-rates and engagement than email blasts.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

Sheila Lukaszewski is one of three Women of Excellence honorees in the “Leadership” category.

Sarah Cunningham is one of three Women of Excellence honorees in the “Leadership” category.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Program spotlighting limited-edition Oreo cookies drives sales at Target.

Patron Margarita Station

The third of a three-part retrospective P2PI is conducting to celebrate the “Best of the Best” from the Design of the Times program’s first 25 years.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

2019 Guide to Shopper Marketing Agencies

The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

The second of a three-part retrospective P2PI is conducting to celebrate the “Best of the Best” from the Design of the Times program’s first 25 years.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

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