Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Bounty Taps Tasty for 'March Madness' Video Campaign

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.

Costco Bets on Prestige Beauty to Help Drive Growth

Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.

Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

Mondelez International recently teamed with Irvington, New York-based influencer marketing company Ripple Street to host some 300 parties at consumer homes aimed at driving awareness of new Oreo SKUs at Target.

Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.

The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products.

Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

On the heels of launching a "size-inclusive" swimwear collection, Target has released three private label lines of bras, panties and sleepwear designed for women of all shapes and sizes.

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.

Target is shining a spotlight on its new private label line of "size-inclusive" swimwear. 

Walmart is testing a partnership with Puls that brings the tech services company inside stores to repair customers’ phones while they shop.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

Iris by Lowe's

Lowe's will shut down its Iris Smart Home system on March 31 as it focuses on better ways to serve consumers.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign. In the fall, Kroger rolled out an "eye-catching, center-store" endcap display dubbed "Treasure EmporiYum" at its Newport, KY, store stocking

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.