Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Pepsi Kicks Off AR-Enabled Summer on Instagram

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Albertsons Cos.' Jewel-Osco is leveraging the star power of Bo Jackson — baseball and football All-Star turned owner of Bo Jackson Signature Foods — to host a grilling-themed sweepstakes also with Coca-Cola Co. and Utz.

Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

Petco took its year-old strategic partnership with JustFoodForDogs to the next level today with the opening of a first-of-its-kind pet food kitchen inside its newly remodeled flagship store in New York City’s Union Square.

Target recently enjoyed an exclusive launch window for a new line of plant-based fabric care, dish wash and surface cleaner SKUs from Unilever.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Steve Frenda not only examines the traditional shopping trip at a newly remodeled Super Target, he also show how the shopping experience can be combined with the pickup (or delivery) of staple items.

Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

Target is enjoying an exclusive launch window for a vibrant and colorful first-aid brand that aims to renew the category by blending function with fun.

During the Path to Purchase Summit in May, Andy Murray will sit down with FCB/RED president Tina Manikas for a candid conversation about the state of retail and where it’s headed.

Continuing to expand its assortment of budget-friendly wines, Target has launched a new line of premium California wines priced at $9.99 a bottle.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: deal-finding app What’sInStore.

Walmart supported last month’s launch of new and exclusive plant-based baby brand Hello Bello with prime merchandising space as well as digital and print activity. 

Jay Evans The Marketing Arm

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Walmart intends to leverage its vast trove of online and store purchasing data to sell both in-store and digital ads that are unified across physical and web realms.

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

Mondelez International recently teamed with Irvington, New York-based influencer marketing company Ripple Street to host some 300 parties at consumer homes aimed at driving awareness of new Oreo SKUs at Target.

Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.

Walmart has expanded its product partnership with celebrity Drew Barrymore to develop an eclectic home decor collection dubbed Flower Home.

Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

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