Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

In “Future Proofing Your Brand in the Retail Environment,” a session at last November's Path to Purchase Expo, executives from ​​​​​​​Procter & Gamble and News America Marketing examine the ever-evolving ways in which brands engage with shoppers.

Sheila Bonner is one of three Women of Excellence honorees in the “Collaboration” category.

​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.

Yolando Angulo is one of three Women of Excellence honorees in the “Innovation” category.

Laura Dickey is one of three Women of Excellence honorees in the “Collaboration” category.

Christie Ciccolone is one of three Women of Excellence honorees in the “Innovation” category.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

Sheila Lukaszewski is one of three Women of Excellence honorees in the “Leadership” category.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

Sarah Cunningham is one of three Women of Excellence honorees in the “Leadership” category.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

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