Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Hannah Stewart started with E. & J. Gallo right out of college after meeting someone from the winery at an on-campus job fair.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

2019 Guide to Shopper Marketing Agencies

The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

OMA Award Winners 2019

Each year, Shop! recognizes and honors retail displays with its Outstanding Merchandising Achievement (OMA) Awards competition

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

DOT 25-Year Retrospective

P2PI is conducting a special three-part retrospective to celebrate the “Best of the Best” from the Design of the Times program’s first 25 years.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Jacque James

Jacque James has held numerous positions during her six-plus years at Bimbo Bakeries USA.

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

Jairo Garcia has been with Colgate for 13 years in different consumer marketing and innovation positions based in Mexico City and New York.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

Manufacturer: General Mills Lead Agency: Shopperworks 2019 Shopper Marketing Effie Award: Single-Retailer Program: Mass Merchants (Bronze) General Mills’ “Cheerios Moments of Good” campaign at Walmart reached out from the sea of cereal boxes to personally engage with Walmart shopper

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