Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Hefty Heads Back into the Ring for New Campaign

The Reynolds Consumer Products brand has again tapped WWE star John Cena for a multimedia effort.

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Kroger is testing a merchandising concept that positions select private-label SKUs as unique, hidden gems, and running a complementary marketing campaign. In the fall, Kroger rolled out an "eye-catching, center-store" endcap display dubbed "Treasure EmporiYum" at its Newport, KY, store stocking

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

Iris by Lowe's

Lowe's will shut down its Iris Smart Home system on March 31 as it focuses on better ways to serve consumers.