Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

2019 Guide to Shopper Marketing Agencies

The 2019 Guide to Shopper Marketing Agencies features in-depth profiles from 17 leading companies.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

Hannah Stewart started with E. & J. Gallo right out of college after meeting someone from the winery at an on-campus job fair.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

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