Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

The drugstore chain is betting that text alerts to ExtraCare members will get better open-rates and engagement than email blasts.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Institute editors joined with partner MarketingLab to select the “Best of the Best” in-store marketing campaigns of the last quarter-century this month at the Path to Purchase Expo in Chicago.

CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

An all-inclusive, "one-stop shop" format created a conducive atmosphere for learning, sharing and community building last week at the Path to Purchase Expo in Chicago, as illustrated by this gallery of images from the event.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

Sheila Lukaszewski is one of three Women of Excellence honorees in the “Leadership” category.

Sarah Cunningham is one of three Women of Excellence honorees in the “Leadership” category.

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