Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

In “Future Proofing Your Brand in the Retail Environment,” a session at last November's Path to Purchase Expo, executives from ​​​​​​​Procter & Gamble and News America Marketing examine the ever-evolving ways in which brands engage with shoppers.

Sheila Bonner is one of three Women of Excellence honorees in the “Collaboration” category.

​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.

Yolando Angulo is one of three Women of Excellence honorees in the “Innovation” category.

Laura Dickey is one of three Women of Excellence honorees in the “Collaboration” category.

Christie Ciccolone is one of three Women of Excellence honorees in the “Innovation” category.

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