Shopper Marketing

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Shopper Marketing

A collection of articles, case studies and other information that can help consumer goods companies develop better strategies for marketing to shoppers. Topics include information about in-store marketing, retailer collaboration, e-commerce and direct-to-consumer marketing.

Mountain Dew Fuels Walmart Trips with Games

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Giant-Carlisle Ramps up Phillies Sponsorship

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors.

Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

Jacque James

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

Jacque James

Jacque James has held numerous positions during her six-plus years at Bimbo Bakeries USA.

At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands.

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

Jairo Garcia has been with Colgate for 13 years in different consumer marketing and innovation positions based in Mexico City and New York.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

We celebrate the 15 shopper marketing programs that won 17 awards in Effie Worldwide’s 2019 competition.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

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