Shopkick Grocery Launch
Shopkick officially debuted Shopkick Grocery in April, the company’s biggest launch since its founding seven-plus years ago. The usual in-store, rewards-style engagement occurs here – but for more than 37,000 grocers nationwide, including Kroger, Publix, Safeway, Target and Walmart. Shoppers using the app receive “Kicks” or rewards when they visit a store or engage with products on the shelf. The reward points accrue toward free gift cards. Brands using Shopkick Grocery include Ben & Jerry’s, Coty, Dole, Mentos, Purina and Sargento. Shoppers can use the new feature to build a shopping list, learn about new recipes and find out more about brands by watching videos, flipping through lookbooks or downloading offers.