Secret 'I'd Rather Get Paid' Campaign
Procter & Gamble and its Secret deodorant launched a powerful social campaign that takes on the issue of equal pay for men and women. The “I’d Rather Get Paid” campaign leverages nearly 20 celebrities and the Ladies Get Paid and The Wing organizations. Actress Sophia Bush, soccer pro Abby Wambach, basketball pro Swin Cash and others were featured in a music video that Secret rolled out on Facebook, Instagram, Twitter and YouTube. Secret and the celebrities also helped direct women to Ladies Get Paid and The Wing to gain access to Secret-branded toolkits that help inform women about equal pay and offer strategies to negotiate. The organizations were putting on workshops in various locations across the country and the campaign helped inform how women could attend.