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Seasons

A collection of news, articles and other featured content about Seasons.

Del Monte Helps Walmart Be a Destination

Manufacturer collaborates with various others to offer healthy snacking options for back-to-school season Del Monte Foods built out its back-to-school program at Walmart by iterating with new collaborative partners and embracing remixed tactics.

Coke, Home Depot Team for the Super Bowl

Home Depot is unofficially tying in to the National Football League's Super Bowl 2019 by staging a football-themed sweepstakes with Coca-Cola Co.

Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Danone North America and Meijer teamed for a program highlighting plant-based foods during the meat-fatigue-inducing summer months.

Lowe's NFL sponsorship

Lowe's is amping up its visibility by becoming the official home improvement retail sponsor of the National Football League.

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

7-Eleven is kicking off football season by stocking an exclusive "7-Layer Dip" flavor of Kellogg Co.'s Pringles.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Circle K is kicking off football season by reprising its campaign with National Football League sponsor PepsiCo/Frito-Lay spotlighting rookie players.

Shoppers are no longer making purchase decisions based solely on taste, price or convenience. Transparency is now at the forefront, and industry insiders say brands and retailers need to act accordingly.

Aldi wine Advent calendars rolled out to select stores Wednesday, selling out in minutes across multiple locations and hitting ebay.com the same day for exorbitant prices.

Target is shining a spotlight on its assortment of organic and plant-based milk.

PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

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