A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.
An official sponsor of the Academy Awards for the third consecutive year, Walmart zeroed in on the glamour surrounding the Oscars for a marketing campaign that would help establish the retailer as a fashion destination both in stores and online.
Walmart is pitting two different types of digital price labels against each other at two stores near its Bentonville headquarters to see if they can be controlled through programming as quickly as price changes, saving time for employees and providing accurate, real-time pricing for shoppers.
Mattel’s Barbie is staging major retailtainment events in Walmart’s parking lots as one account-specific piece of a global marketing campaign celebrating the brand’s anniversary and incorporating its purpose of inspiring the limitless potential in all girls.
Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyle while speaking at the Path to Purchase Summit in May.