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09/11/2018 -
Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

12/19/2018 -
Walgreens and Birchbox kicked off promotional efforts supporting their new partnership, which is bringing Birchbox retail experiences to select stores.

10/09/2018 -
A pact with the online subscription-based retailer will bring prestige beauty offerings to select stores and walgreens.com.

06/11/2019 -
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

07/23/2018 -
Walgreens partnered with Johnson & Johnson’s Benadryl to promise a free PrintBook from the retailer’s photo department with purchase of two of the brand’s products.

07/19/2018 -
Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.

08/03/2018 -
Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

06/10/2019 -
Adam Holyk is no longer serving as chief marketing officer at Walgreens. Alyssa Raine assumed the role of interim chief marketing officer in May.

10/03/2018 -
Walgreens and Kroger are working together to pilot an exploratory store format at 13 Walgreens locations near Kroger’s Cincinnati headquarters. The format will combine Kroger’s grocery expertise with Walgreens’ strengths in pharmacy, health and beauty.

08/22/2018 -
Walgreens has introduced a new twist on the category-wide offers that have been a big part of its promotional strategy over the last two years.

02/01/2019 -
Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

12/11/2018 -
The supermarket giant is rolling out a curated assortment of products and private label meal kits at select Walgreens drugstores. 

04/18/2019 -
RB reached out to Walgreens shoppers ahead of the April launch of the manufacturer's Neuriva brain performance supplements.

11/14/2018 -
Walgreens and Hallmark in November revisited a tactic they’ve used over the last few years, sending a personalized greeting card via traditional mail to consumers who’ve previously purchased the manufacturer’s greeting cards at the chain.

05/21/2019 -
Walgreens secured a plethora of “Proud Supporters” for its annual Red Nose Day campaign, which culminates with the May 23 Red Nose Day primetime TV program on NBC.

12/07/2018 -
Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

05/24/2019 -
Walgreens staged a “house party” in a Chicago loft this month to show how its wide assortment of private label items can fit into a shopper’s home and everyday life.

11/07/2018 -
Johnson & Johnson is partnering with Walgreens to promote two national incentives offered via Fandango.

04/02/2019 -
Walgreens Boots Alliance expressed an urgency to change as the company announced the financial results for its second quarter of fiscal 2019.

11/26/2018 -
Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
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