Walgreens' parent company, Walgreens Boots Alliance, launched a skin care line this month called YourGoodSkin.
The line consists of 23 products sold at select Walgreens stores and on walgreens.com in the U.S., as well as at Boots stores and on boots.com in the U.K.
Walgreens this month officially introduced an exclusive online skincare analysis tool that the retailer first promoted back in February. A May 3 media release revealed that the retailer’s SkinID tool leverages Johnson & Johnson’s SkinID technology to recommend products.
Edgewell Personal Care brought an exclusive sweepstakes and instant-win game to Walgreens for the second straight year, once again dangling a grand-prize trip for four to Universal Orlando Resort in Orlando, FL.
The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.
Retailers and brands – no matter their size or available resources – can collaborate to build successful integrated marketing campaigns that emotionally connect with shoppers while driving brand equity and sales. That will be the message from Coca-Cola Co.
Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.
Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.