Yappah, a new line of chicken crisps, was a first for Tyson Foods on many levels – including being the company’s first major DTC push. Tim Madigan, vice president of e-business, shares his insights into the development of the program.
Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.
Manufacturer: Tyson Foods
Lead Agency: IN Connected Marketing
2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze)
The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.