CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.
With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.