Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.
To combat today’s disruptive landscape, Shopper Marketing and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success.
Path to Purchase IQ’s mission is to lead the industry toward sustainable growth a
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.