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Originally presented: Tuesday, May 7th at 2:00pm ET
Digital marketing has changed the face of CPG marketing at every level, blurring the lines between the once distinct disciplines of brand vs. shopper marketing.
Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
Why does the consumer goods industry need more female leaders? The answer can be found in the insights provided by the award-winning women executives showcased in this second installment of EnsembleIQ's "Essentials" series.