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03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

03/11/2019 -
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.

12/21/2018 -
Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.

11/27/2018 -
Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

11/14/2018 -
The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

11/13/2018 -
Brian Smith has been named president and chief operating officer, effective next year.

10/10/2018 -
Publix united 15 brands last month for a "Street Cuisine Sale."

10/06/2018 -
Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

09/05/2018 -
Publix focused its back-to-school marketing on products for lunchboxes with promotions spotlighting national brands and private labels.

08/15/2018 -
The company will drive digital commerce innovation through a partnership with ItemMaster.

07/27/2018 -
​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

07/16/2018 -
Daniel Warhaftig, former MillerCoors senior marketing manager – emerging brands, was named Merrick Pet Care director of customer marketing.

07/03/2018 -
Publix used a variety of tactics to mark the celebration of "Caribbean American Heritage Month" in June.

06/26/2018 -
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.

06/08/2018 -
Publix is offering deals on more than a dozen brands through a "Greatness in Grilling" sale.

05/30/2018 -
Texas grocer H-E-B is enjoying an exclusive launch window for Bang sugar-free sweet ice tea-flavored energy beverage from sports nutrition supplement and performance beverage manufacturer Vital Pharmaceuticals.