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01/28/2020 -
The grocery chain will be the first partner for Instacart's newest service, Instacart Meals, a grocery meals product that powers ordering, delivery and pickup of made-to-order food.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
​​​​​​​Johnsonville brings patriotic campaign to grocers and mass merchants.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.
P2PX Path to Purchase Expo 2019

09/24/2019 -
See and be seen with top industry leaders this November at P2PI's largest annual event.

08/01/2019 -
Manufacturer: Tyson Foods Lead Agency: IN Connected Marketing 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze) The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

07/29/2019 -
Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

07/11/2019 -
Publix has deepened its ties to the Sustainable Fisheries Partnership and the Global Sustainable Seafood Initiative, as a way to further support seafood sustainability and transparency practices.
inMarket

06/19/2019 -
Location data company inMarket is partnering with the Path to Purchase Institute to incorporate inMarket’s location-based loyalty and dwell time data into its members-only retailer profiles.

03/19/2019 -
Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

03/11/2019 -
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.