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09/04/2019 -
Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

09/01/2019 -
Anne Martin has always loved creating art. Her goal in college was to find a career in which she could incorporate the marketing skills she was learning with her creative side.

09/01/2019 -
As I studied the value channel across a few prominent retailers, I couldn’t help but consider the impact this rapidly growing segment is having on major manufacturers and traditional retailers.

09/01/2019 -
As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.
Bazaarvoice and Influenster

08/28/2019 -
The acquisition brings together Influenster’s engaged consumer community with Bazaarvoice’s software and network of over 6,000 global brand and retailer websites.

08/22/2019 -
The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

08/19/2019 -
Take a look back at the top five in-store displays spotted at Walmart in July.

08/15/2019 -
Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.
Clark Reinhard

08/09/2019 -
WellPet named a former Ocean Spray VP as its latest CMO.

08/06/2019 -
Procter & Gamble went back to school for its August edition of brandSaver.

08/05/2019 -
Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

08/04/2019 -
A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.

08/01/2019 -
Manufacturer: Procter & Gamble Lead Agency: Blue Chip Marketing Worldwide 2019 Shopper Marketing Effie Award: E-Commerce (Bronze) Looking for a way to connect with Millennials, Procter & Gamble created a promotion that introduced a new way of shopping for Millennials – buy b

08/01/2019 -
Manufacturer: Procter & Gamble Lead Agency: Saatchi & Saatchi 2019 Shopper Marketing Effie Award: Seasonal/Event (Bronze) Vicks needed a Walmart-specific campaign to keep the brand top of mind during stock-up season and make Walmart a mom’s go-to destination during the peak
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

07/29/2019 -
To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

07/12/2019 -
Procter & Gamble dove into summer in the July edition of brandSaver.

07/02/2019 -
Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

06/27/2019 -
Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.
OMA 2019 Complete List Preview

06/27/2019 -
Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.
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