Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.
Stephanie Wood started her career in CPG marketing communications at two different food associations in Washington, D.C. Then during the first dot-com bubble, she worked for the marketing strategy arm of a venture capital company, helping to launch newly funded businesses.
CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
Erin Minor fell into visual merchandising by accident. She worked for Esprit and started decorating the windows and remerchandising some of its stores. Then she went to work for Macy’s as a visual manager.
More than 125 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.