Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
Swedish company Adverty has launched a programmatic AR and VR platform that puts native ad experiences into VR and AR apps. The company counts Coca-Cola and Rovio Entertainment, maker of the Angry Birds game, as advertisers. Rovio placed Angry Birds ads into a game from Hatrabbit Entertainment.
Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.
Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.
Perfect Corp., New York, maker of the YouCam Makeup app that enables consumers to try on virtual makeup, ran an eight-page, native content advertisement in Cosmopolitan that let readers look through styles from Juicy Couture cosmetics.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
Digital engagement company Urban Airship, Portland, Oregon, has rolled out a way for brands and retailers to install automated messaging inside their apps. The automated engine responds based on the customer’s behavior in-app as well as some automation logic included in the app.