Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
As the unprecedented COVID-19 health crisis is unfolding, retailers and consumer goods companies are looking to their peers to share first-hand perspectives on what they are doing in response to the pandemic. That is why CGT and RIS are enlisting the help of industry experts for this series of webinars.
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior. CGT examines the state of the consumer goods supply chain in this fifth-annual report.