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09/20/2018 -
Continuing its strategy of giving digital native brands an in-store presence, Target began exclusively stocking Procter & Gamble's Native deodorants this week.

08/05/2019 -
Walmart began stocking Procter & Gamble's Native deodorant this year, adding an option to its lineup that is free of parabens and aluminum.

11/17/2017 -
P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

11/08/2018 -
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

05/25/2018 -
Swedish company Adverty has launched a programmatic AR and VR platform that puts native ad experiences into VR and AR apps. The company counts Coca-Cola and Rovio Entertainment, maker of the Angry Birds game, as advertisers. Rovio placed Angry Birds ads into a game from Hatrabbit Entertainment.

02/05/2019 -
Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new Flamingo women’s body care brand.

10/17/2018 -
Target is giving another personal care, digital native brand an in-store presence by exclusively stocking electric toothbrush starter sets from oral subscription service Quip.

09/27/2019 -
The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

04/24/2019 -
Target is exclusively stocking a collection of special-edition razors and shaving accessories from Procter & Gamble's Gillette Venus sporting a print from luggage and handbag design company Vera Bradley.

05/10/2018 -
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

02/25/2019 -
Perfect Corp., New York, maker of the YouCam Makeup app that enables consumers to try on virtual makeup, ran an eight-page, native content advertisement in Cosmopolitan that let readers look through styles from Juicy Couture cosmetics.

10/02/2019 -
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

06/01/2019 -
From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.
Stibo Systems & Tenovos

05/23/2019 -
Tenovos and Stibo Systems partnered to deliver higher levels of quality, efficiency and visibility for organizations managing vast volumes of digital content.
Wipro

07/02/2019 -
Wipro Limited and Pivotal Software opened the Pivotal Center of Excellence at Wipro's Dallas office.

10/01/2019 -
I want to emphasize the importance of retailers (in this case, Walgreens) partnering with brands to enhance the shopping experience.
StreetSide Truck

05/28/2018 -
Advanced e-commerce tools from MyWebGrocer, such as sponsored listings, category header ads, and improved metrics will help United Supermarkets power new revenue opportunities.

05/25/2018 -
Digital engagement company Urban Airship, Portland, Oregon, has rolled out a way for brands and retailers to install automated messaging inside their apps. The automated engine responds based on the customer’s behavior in-app as well as some automation logic included in the app.

07/26/2019 -
Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.
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