Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.
Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.
More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.