Mattel is very active over social media and YouTube with its Hot Wheels brand, and the company plans to build out that work further by partnering with Fullscreen Media, Los Angeles, an agency and content producer of videos that focuses on youth-driven entertainment.
Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.
Mattel’s Barbie is staging major retailtainment events in Walmart’s parking lots as one account-specific piece of a global marketing campaign celebrating the brand’s anniversary and incorporating its purpose of inspiring the limitless potential in all girls.
BJ’s Wholesale Club is luring holiday shoppers to its stores by offering exclusive toys from leading brands.
The warehouse club first began touting the assortment in September when it released its "Exclusive Top Ten Toys List” in its Stocked digital member journal.