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10/17/2017 -
Mattel is very active over social media and YouTube with its Hot Wheels brand, and the company plans to build out that work further by partnering with Fullscreen Media, Los Angeles, an agency and content producer of videos that focuses on youth-driven entertainment.

12/17/2018 -
Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.  

06/19/2018 -
Target is tying in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by stocking exclusive licensed merchandise from Mattel, Funko and Kraft Heinz Co.'s Jell-O. 

06/25/2018 -
Walmart is tying in to Universal Studios' June 22 theatrical release of Jurassic World: Fallen Kingdom in several ways.

06/24/2019 -
Target is tying in to the excitement surrounding the June 21 theatrical release of Walt Disney Co.'s Toy Story 4 by stocking exclusive licensed merchandise, staging an in-store scavenger hunt, and running a promotion incentivizing Mattel toy purchases.

06/01/2019 -
Mattel’s Barbie is staging major retailtainment events in Walmart’s parking lots as one account-specific piece of a global marketing campaign celebrating the brand’s anniversary and incorporating its purpose of inspiring the limitless potential in all girls.

03/18/2019 -
Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

01/15/2018 -
Target is kicking off the new year by teaming with Funko to debut an exclusive figurine from the manufacturer every Friday in January and February on

06/18/2019 -
Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

11/22/2017 -
Meijer began offering Black Friday deals on Sunday, Nov. 19, with sales continuing until the Saturday after Thanksgiving.

11/09/2018 -
Aldi wine Advent calendars rolled out to select stores Wednesday, selling out in minutes across multiple locations and hitting the same day for exorbitant prices.

11/29/2017 -
BJ’s Wholesale Club is luring holiday shoppers to its stores by offering exclusive toys from leading brands. The warehouse club first began touting the assortment in September when it released its "Exclusive Top Ten Toys List” in its Stocked digital member journal.

11/28/2017 -
As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.

07/27/2018 -
​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.

04/08/2019 -
Walmart is partnering with Mattel to host another “Hot Wheels Legends Tour,” a traveling car show in search of a custom car worthy of becoming immortalized as a Hot Wheels die-cast toy.

02/01/2018 -
The CGT community’s preferred providers of solutions for supply chain execution including warehouse management, transportation management and load optimization.

11/10/2017 -
Holiday marketing has taken over almost every category at Meijer as the mass merchant seeks to entice shoppers to take care of all of their needs in one place.

06/01/2019 -
Rise’s editors found that while Amazon’s brick-and-mortar locations are aggressively leveraging product reviews, other retailers and brands seem to be only dabbling with the tactic in stores.

10/19/2017 -
Activity supporting the December release of ‘Star Wars: The Last Jedi’ kicked off Sept. 1.

01/19/2018 -
Target's 2017 holiday marketing campaign shined a spotlight on exclusive partnerships with Lego Group and Fixer Upper stars Chip and Joanna Gaines.
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